ABCI CDO Holds Writing & Photography Workshop
Rappler producer/editor Ms. Krista Garcia, along with ABCI CorpComm Manager and media producer/editor Ms. Shai Lagarde, held their second “Writing and Photography for Web” workshop on March 9, 2017 at the head office in Xavier Estates, Cagayan de Oro.
As a follow-up to the first one in 2014, ABCI’s HRD officers organized the said workshop for the benefit of Brown Group employees who have the potential and are interested in honing their skills in written communication and photography, specifically for business and corporate. Similarly, this year’s seminar was geared towards contributing these skills to the documentation and reportage of various events, activities, promotional campaigns, and features relevant to the company.
Digital Content by Krista Garcia
Content Producer and BrandRap Editor, Rappler
Krista is a Content Producer for Rappler and is currently the section editor for BrandRap. She handles sponsored pieces, making sure that brand messages are delivered with taste, relevance, and substance.
She has been writing and producing professionally since 2009 and her work has appeared on TV, print, radio, and online. She graduated with a degree in Communication Arts from the University of the Philippines Los Baños. Her thesis, an anthology of short fiction, included two stories that have been published locally. Her first “real” job was in TV production, where she learned to edit 30-second plugs and create monthly media strategies for a local cable channel. In 2011, she went freelance and became a pioneer writer and segment producer for two lifestyle and fashion-themed shows, Etcetera and ETC HQ. During this stint she also wrote and produced content for various TV commercials, magazines, radio ads, and events.
She is currently completing her Master’s Thesis for Graduate Film Studies at UP Diliman. She aims to eventually venture into writing for cinema. In the meantime, she is fully embracing this opportunity to learn a new way of telling stories. Her personal blog is waketimestories.com.
Photography for Web by Shai Lagarde
Corporate Communications Manager
Apart from handling Corporate Communications for the Brown Group, Shai is a freelance writer, editor, producer, lifestyle blogger, photographer, creative consultant, and speaker.
She started professionally in 2006 and has since worked with various media outlets. Shai produced for TV shows on GMA Network and ETC Channel, lifestyle stories for publications such as the Philippine Daily Inquirer, Philippine Star, Manila Bulletin, and magazines like Metro, Meg, Chalk, and Candy. Her blog lovechic.ph has earned local and international recognition, through which Shai has collaborated with various brands on advertising and marketing campaigns, from handling sponsored features to creating viral video content.
She graduated with a degree in Communication from Ateneo de Manila University, and holds a Professional Diploma in Family Ministries (Psycho-Spiritual Counseling) from the Center for Family Ministries under Ateneo’s Loyola School of Theology. She incorporates her media work experience into her passion for personal development, visiting campuses and organizations to hold skill-building workshops.